Blue Ocean workshop
Workshop focused on the vision and strategic framework according to the Blue Ocean methodology (Blue Ocean strategy, Chan Kim and Renée Mauborgne).
OBJECTIVE OF THE “ATELIER OCEAN BLEU” / “BLUE OCEAN WORKSHOP” PROGRAMME
- Redefine the company’s vision and strategy:
- by reflecting together on the company’s current position and strategy,
- by daring to adopt a different point of view,
- by redefining the company’s priorities,
- by exploring solutions which are both original and lasting.
PRINCIPALS OF THE PROGRAMME
- To make teams reflect together
- To make people aware of the rules of the market (red ocean) in order to position themselves better
- Establish a different and new strategy as a team
COACHES
- Paul Hervé Vintrou, founder of Media Coaching Group
- Another coach to be confirmed, according to the characteristics and needs of the company
“BLUE OCEAN WORKSHOP” PROGRAMME
- Step 1: presentation of the Blue Ocean strategy
- why adopt the Blue Ocean strategy?
- examples of success
- 4 tools
- 6 tracks
- Step 2: swimming with sharks
- reflect on the company’s current situation: its market, clients, competition, partners…
- design the current strategic framework of the company and its competition
- Step 3: create the shift
- explore the 6 maritime routes to escape the Red Ocean
- identify criteria to exclude, create, strengthen and reduce
- Step 4: develop in the Blue Ocean
