Mission examples

 

Who Issue Outcome
 

Boost managerial capabilities in the face of ‘high stake’ situations

 
Radio

Artist appointed manager, paralysed by issues to be addressed and decisions to be made

A new table

     

Edouard, General Manager

  Press interviews that attract a lot of attention
     

Advertising agency

The General Manager wants to appoint him to a more senior post, but he is hesitant

Accept promotion

     

Donald, Marketing Manager

 

Has the immediate respect of his new teams

     

Audiovisual production

Highly specialised in one genre, wishes to diversify and be revitalised

Launched two new projects in two new channels

     
Cécile, Producer  

Found clients in institutional film

     
TV station

Successor to a famous manager who boosted audiences. Must establish authority with and outside the station

Found own management style

     
Jean, General Manager  

Teams’ nostalgia for former GM has gone

     
   

Audience has continued to grow

     
 

Develop performance

 

Facilities team

Make transition from good facilities man to manager

Launched new sector that does not require investment

     
Serge, Department Manager

Lacks initiative

Reporting appropriate to position in hierarchy

     
 

Gain acceptance from new team

Turnover: +30%

     
Media group

Wishes to move his group away from a cottage industry culture to structured management

Increased turnover from €40M to €75M in three years
     
Marc, General Manager    
Television

A journalist by profession, she found it difficult to create a programming model aimed at diversification, as demanded by shareholders

Has attained stature as manager

     

Marie, Programming Manager

  Has put in place a new model that has seen audiences grow 12%
     
 

Improve conduct

 

TV channel

Excellent facilities man who became manager; however, shows reluctance to manage members of his team

New spark in personnel

 

 

  Problems setting himself objectives  
Paul, Technical Director   Has given team new energy
     
    Soon to be promoted to new role
     

Audiovisual distributor

Very successful sales and marketing performer and hyperactive, but does not really supervise her 10 sales and marketing personnel. Seen as aggressive

Executives spontaneously request her services

     

Olivia, Sales Manager

  Turnover: + 25%
     
 

Development of personnel

 
Musician While his clients are very satisfied, he has found it difficult to find new clients and create a relationship of trust His schedule has gone from being 30% full to 50% full
David  
 

Vision and strategy

 

Advertising agency

Business being worn down in a price war

 

Implementation of a new strategic framework approved by shareholders

     
Executive committee In quest to differentiate itself from rivals New growth forecast of 25% to 35%
     
Media group

New geographical distribution of shareholders not expected by managers

Design of a project unveiled to shareholders and renewal of mandate of each manager
     

Three main managers

 

Profitability up 12%

     
     
 

Team cohesion

 

Media group

The teams spread over three sites have become competitors and no longer speak to each other

Harmonisation of editorial policies and elimination of 6 duplications

     

Three executive committees

  Several joint projects completed or in progress
     
E-commerce site

Decisions made in the evenings in corridors

Incident-free steering committees

     

Steering committee

Tension between the four main managers Customer loyalty up 20%
     
 

Improve how teams operate

 

Press group

Development of the business hindered by routine and differences of opinion

Acquisition of two companies

     

General Manager, Editor-in-Chief, Financial Director

 

5 international franchises

     
    Creation of a profitable internet business

Media Coaching Group
18, rue Séguier
75006 PARIS
France
+33 6 11 96 79 87
+33 1 43 25 19 16
www.media-coach.tv
authorised training body.
Trainer number : 11 75 4216175

 
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